Focused platforms and niche dial tones are the future. They will integrate networking and cross-channel viral promotion. It's the future of social media. Cinefile.com is prime example of this -- and yes, it holds a dear place near my heart of course!
Cinefile.com: The Movie Industry Network from Cinefile.com on Vimeo.
And what's the great thing about all of these tools? THEY'RE FREE.
Seize the moment.